The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of 37 "best practices" and a roundup of some of the major do's and don'ts in making business sense of the world of database marketing. It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. Includes a CD with useful forms, presentation materials from the author, and the special the ROI Calculator from the book.
