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Customer Data Integration: Reaching a Single Version of the Truth

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Customer Data Integration: Reaching a Single Version of the Truth is a guide to customer data integration (CDI) for managers and IT practitioners who have skimmed the edges of integrated customer data with their data warehouses or CRM systems, but have not yet tackled CDI head-on. It is heavy on examples and checklists, and includes 15 case studies from companies such as XO Communications, ING, Amgen, Overstock.com and AARP that have seen the payback from integrated customer information.

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