Defying the Limits: Effective Strategies for Unlocking CRM's Full Potential

Bookstore, February 8, 2006

Alexandra Wharton (Editor)

This third volume in the series offers fresh hope in troubled times. Leading-edge concepts that challenge yesterday's ideas about how to listen to and treat your customers; new tools for capturing customer interactions and minimizing call center costs; practical information about building customer value and brand; insights into how customer data can craft and simulate experience; and groundbreaking observations that suggest companies should find products for the customers and not customers for their products.

For more information on related topics, visit the following channels:

• Customer Relationship Management (CRM)