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Winning the Three-Legged Race: When Business and Technology Run Together

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The BTM Institute's first major publication, Winning The 3-Legged Race shows that it is possible to subject business technology to a comprehensive set of management standards. Furthermore, this book shows that this is not just a technology issue. It is, instead, a business issue, and it will not see resolution until enterprises have a fundamentally better way to manage technology's contribution to the value chain. The book comprehensively addresses the critical concepts for Business Technology Management (BTM), and offers concrete executive agendas.

This unprecedented and first of its kind publication has brought together a global group from the academic, corporate, government and thought leadership communities to address the long-standing need for managing business and technology together. If you were to add up the years these accomplished people have devoted to studying, teaching, and practicing Business Technology Management, it would be many, m

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