The Seven Steps to Nirvana provides some excellent insight into the design and implementation of an e-business game plan at "low- tech, smokestack" companies that have heretofore shied away from cyber-strategies. Mohan Sawhney, the McCormick Tribune Professor of Electronic Commerce and Technology at Northwestern University's Kellogg Graduate School of Management, and Jeff Zabin, a consultant, writer, and speaker, have produced a thought-provoking yet practical entry point for senior managers and other leaders at these firms. The book progresses from creating an overarching initial vision and initiating other critical preliminary preparations to "putting your money where your mouth is, and getting people in the organization to embrace the oft-threatening new world of e-business." The ideas behind it all are solid and, perhaps most commendably, are anchored to the needs of a real-world customer base.
DEC 31, 1969