- The ideal introductory guide to Microsoft's much
anticipated entry into the Customer Relationship Management
(CRM) software marketplace
- Discusses the key features of
Microsoft's CRM software, including tools to help businesses
sell more effectively, manage all customer communications in one
place, track and convert leads, make informed decisions faster,
and provide consistent service
- Provides expert tips and
tricks to make the software work more
effectively
- Explains how to achieve increased customer
satisfaction, customer loyalty, and more profitable customer
relationships
- Author is considered one of a handful of
global experts on CRM for small- and medium-sized
businesses
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