DEC 31, 1969

Web Seminars

Turning the IoT into opportunities
January 31, 2017

Online Product Branding: Benchmarking Pharmaceutical Internet Strategies

Print
Reprints
Email

Introduction: Pharmaceutical companies are under increasing pressure to rethink current sales and marketing initiatives due to spiraling promotional costs and falling ROI from physician detailing. Consequently, product branding strategies need to gain maximum exposure by using marketing campaigns that utilize the Internet as a key promotional tool to develop long-term relationships with a product’s audience.

Click here to buy this book

Please note you must now log in with your email address and password.