DEC 31, 1969

Web Seminars

Turning the IoT into opportunities
January 31, 2017

Online Product Branding: Benchmarking Pharmaceutical Internet Strategies


Introduction: Pharmaceutical companies are under increasing pressure to rethink current sales and marketing initiatives due to spiraling promotional costs and falling ROI from physician detailing. Consequently, product branding strategies need to gain maximum exposure by using marketing campaigns that utilize the Internet as a key promotional tool to develop long-term relationships with a product’s audience.

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