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Making It Personal: How to Profit from Personalization without Invading Privacy

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In Making It Personal, business and technology expert Bruce Kasanoff explores the how to make the most of personalization technologies without crossing that line. In fascinating detail, he describes initiatives underway that sound like science fiction, from biometric facial recognition sensors to employee behavior monitoring systems to geospatial vehicle-tracking devices-all of which are gathering, analyzing, recording, and disseminating information about us. Illustrating these increasingly common practices with examples drawn from all types of organizations, Kasanoff considers the implications, as individuals and businesses become increasingly interconnected. The result is not only a compelling and thought-provoking narrative, but also a practical framework from which to assess the opportunities and threats posed by personalization-and how you and your company will respond.

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