Nobody needs CRM like telecom needs CRM. This rigorously practical tutorial shows how to successfully adapt CRM (Customer Relationship Management) techniques to the complicated telecom arena. It provides companies with the tools they need to improve the way their service is delivered and the manner in which they respond to their key customers. In the boom years, telecom service providers and equipment vendors ignored CRM--to their great sorrow when the going got tough. Now the need for anytime, anywhere access to critical information about customers, inventory, and competition is tremendous, and Mobile CRM is becoming a growing industry.