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Strategic CRM V2.0: the Field-Tested, Research-Validated Best Practices Manual For Generating ROI from CRM

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"Strategic CRM V2.0: the field-tested, research validated best practices manual for generating ROI from CRM" combines the wisdom of practical experience with knowledge gained through exhaustive research to present the definitive "best practices" for achieving ROI from CRM. The new Version 2.0 expands on the very successful original version in three primary ways: incorporating the findings of the landmark best practices/ROI study, "Blueprint for CRM Success;" expanding the coverage of CRM-related technologies; and updating the original material to reflect feedback from the many users of Strategic CRM’s implementation methodology from around the globe.

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