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Implementing Data Mining Solution for an Automobile Insurance Company: Reconciling Theoretical Benefits with Practical Considerations (PDF download)


This case describes an insurance company investigation into the benefits of data mining for an anonymous Australian automobile insurance company. Although the investigation was able to demonstrate quantitative benefits of adopting a data mining approach, there are many practical issues that need to be resolved before the data mining approach can be implemented. This case provides insights into the decision-making process that is involved in exploring emerging technologies.

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