DEC 31, 1969

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Turning the IoT into opportunities
January 31, 2017

Deconstructing Campaign Management (PDF download)

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Over the past year, analytical CRM investments have lagged behind operational CRM deployments. As retention in a multichannel context becomes a larger focus for today’s marketers, businesses are struggling to mine the wealth of customer data they possess and transform it into insightful campaigns.

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