DEC 31, 1969

Web Seminars

Business Intelligence that is all about the customer
December 6, 2016
Digital mesh or digital mess? Prepping for the future of IoT management
December 8, 2016
The role of analytics in cyber security
December 13, 2016

Deconstructing Campaign Management (PDF download)


Over the past year, analytical CRM investments have lagged behind operational CRM deployments. As retention in a multichannel context becomes a larger focus for today’s marketers, businesses are struggling to mine the wealth of customer data they possess and transform it into insightful campaigns.

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