The concept of the Balanced Scorecard, first introduced by Kaplan and Norton in a Harvard Business Review article in 1992, enables managers and company leaders to implement a successful performance measurement plan which incorporates both financial and operational concerns. It gives managers a fast, comprehensive view of the business, allowing them to focus on critical areas and drive the organization's strategy forward. Today, numerous large consultancies and their large, multinational clients are using the Balanced Scorecard as a method of performance measurement and a performance driver. This guide shows managers how to apply the Balanced Scorecard, enabling them to view several areas of performance simultaneously--a requirement in today's complex organizations.
DEC 31, 1969