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Permission E-mail: The Future of Direct Marketing (PDF download)

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This insight-driven and detailed report is essential for all sales and marketing executives charged with developing successful permission e-mail strategies. Produced with IMT Strategies, "Permission E-Mail: The Future of Direct Marketing" shows how leading marketers are realizing unprecedented returns from this powerful and rapidly evolving marketing medium. The 210-page study provides critical information to frame investment decisions, make resource allocations and develop strategic guidelines and priorities relative to permission e-mail.

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