DEC 31, 1969

Web Seminars

Turning the IoT into opportunities
January 31, 2017

Segmentation and Positioning for Strategic Marketing Decisions


Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation that most other marketing handbooks. Myers discusses the intricacies of segmentation and positioning techniques and also shows the ways these techniques can be interpreted and used in the real world.

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