DEC 31, 1969

Web Seminars

Cloud analytics – Enhancing analytics efficiencies through cloud adoption
November 3, 2016
The citizen data scientist: Can you democratize analytics for better business outcomes?
November 10, 2016
Big Data, Cognitive Bias, and Data Quality’s New Frontiers
November 15, 2016

Segmentation and Positioning for Strategic Marketing Decisions


Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation that most other marketing handbooks. Myers discusses the intricacies of segmentation and positioning techniques and also shows the ways these techniques can be interpreted and used in the real world.

Click here to buy this book

Please note you must now log in with your email address and password.