There are a number of fine books that have defined the concepts related to knowledge management and how it is relevant to organizations. However, many of these books may have left you with questions such as: "So what? What can our organization or our executives do with the concepts, theories and case studies? Where do new information technologies, such as Internet and WWW fit within deployment of knowledge management in our organizations? How can we understand and deploy knowledge management for not generating hype but for solid real value business propositions for our organization?" Here is a very timely book borne out of the need for addressing these critical issues.