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e-Business 2.0: Roadmap for Success (2nd Edition)

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In e-Business 2.0, Ravi Kalakota and Marcia Robinson present a survey of how the processes of business have changed as a result of computer-assisted communications, data storage, and data analysis. They explain recent technological advances--and those that may take place in the near and middle future--and explain how companies that sell products and services might put them to profitable use. With an emphasis on companies that sell things to large numbers of consumers, the authors argue convincingly that information technology isn't an end in itself, but a tool that can facilitate valuable changes in business processes.

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