DEC 31, 1969

Web Seminars

Turning the IoT into opportunities
January 31, 2017

The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database


The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.

Click here to buy this book

Please note you must now log in with your email address and password.