DEC 31, 1969

Web Seminars

Cloud analytics – Enhancing analytics efficiencies through cloud adoption
November 3, 2016
The citizen data scientist: Can you democratize analytics for better business outcomes?
November 10, 2016
Big Data, Cognitive Bias, and Data Quality’s New Frontiers
November 15, 2016

The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database


The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.

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