DEC 31, 1969

Web Seminars

Turning the IoT into opportunities
January 31, 2017

The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database

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The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.

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