DEC 31, 1969

Web Seminars

Business Intelligence that is all about the customer
Available On Demand
Digital mesh or digital mess? Prepping for the future of IoT management
Available On Demand
The role of analytics in cyber security
December 13, 2016

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

Print
Reprints
Email

Deploy marketing dollars more efficiently In today's take-no- prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet.

Click here to buy this book

Please note you must now log in with your email address and password.