DEC 31, 1969

Web Seminars

Turning the IoT into opportunities
January 31, 2017

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention


The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relationships based on a high degree of customer satisfaction, trust, commitment, and loyalty. The book provides a comprehensive overview of both fundamentals and important recent developments in this fast-growing field. It also presents examples of successful relationship marketing in practice.

Click here to buy this book

Please note you must now log in with your email address and password.