DEC 31, 1969

Web Seminars

Business Intelligence that is all about the customer
Available On Demand
Digital mesh or digital mess? Prepping for the future of IoT management
Available On Demand
The role of analytics in cyber security
December 13, 2016

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Print
Reprints
Email

The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relationships based on a high degree of customer satisfaction, trust, commitment, and loyalty. The book provides a comprehensive overview of both fundamentals and important recent developments in this fast-growing field. It also presents examples of successful relationship marketing in practice.

Click here to buy this book

Please note you must now log in with your email address and password.