DEC 31, 1969

Web Seminars

Cloud analytics – Enhancing analytics efficiencies through cloud adoption
November 3, 2016
The citizen data scientist: Can you democratize analytics for better business outcomes?
November 10, 2016
Big Data, Cognitive Bias, and Data Quality’s New Frontiers
November 15, 2016

Customer Retention


Businesses are finding that offering the best products, services, or prices isn't always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that generate action-oriented models for keeping customers.

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