DEC 31, 1969

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January 31, 2017

Using E-Mail for Customer Acquisition and Retention: E-Marketer Analyst Brief (PDF download)


This book is a collection of four articles from eMarketer's Senior Analyst Jonathan Jackson. The articles take a look at business adoption of e-mail marketing, customer acquisition and retention, e-mail marketing promotion, and e-mail as a CRM solution.

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