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Online Incentive Strategies: Keys to Customer Acquisition, Retention, and Loyalty (PDF download)

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Promotions and incentives, such as coupons, points and sweepstakes, have been used for many years to encourage consumers to purchase products, to obtain personal information and to promote customer loyalty. With an increasing number of consumers going online, companies are implementing both online and offline incentive programs to achieve these same goals. Many service providers are entering the arena to help companies develop and implement successful incentive programs.

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