DEC 31, 1969

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December 6, 2016
Digital mesh or digital mess? Prepping for the future of IoT management
December 8, 2016
The role of analytics in cyber security
December 13, 2016

Online Incentive Strategies: Keys to Customer Acquisition, Retention, and Loyalty (PDF download)


Promotions and incentives, such as coupons, points and sweepstakes, have been used for many years to encourage consumers to purchase products, to obtain personal information and to promote customer loyalty. With an increasing number of consumers going online, companies are implementing both online and offline incentive programs to achieve these same goals. Many service providers are entering the arena to help companies develop and implement successful incentive programs.

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