The authors bring a dual perspective--that of a practicing consultant and that of a professor of economics--to the complex strategic questions facing managers and corporate leaders who want their firms to get the most out of their investments in information technology. The information economy is built upon the myriad and sometimes unforeseen ways in which information technologies have become engines of productivity in themselves, rather than just fancy adjuncts. In explaining the rise of the information economy, the authors provide not only valuable context often missing from today's discussions, but also a thorough understanding of the origination, development, and diffusion process of innovations. They also examine prevailing practices and implications for the future, including the potential pitfalls common to some information technology strategies.
DEC 31, 1969