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The CRM Handbook: A Business Guide to Customer Relationship Management

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This book is written for a wide range of readers, from executives to practitioners. Part 1 is geared toward executives, project managers, and business people who are interested in understanding the various components of CRM and their definitions, as well as how they're being used. Part 2 includes project managers, consultants, business analysts, and technical practitioners who need more practical tips on CRM planning and implementation.

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