Designing a Data Warehouse: Supporting Customer Relationship Management

Bookstore, December 29, 2000

Chris Todman

For database developers, architects, consultants, project managers, and decision-makers Today's next-generation data warehouses are being built with a clear goal: to maximize the power of Customer Relationship Management. To make CRM-focused data warehousing work, you need new techniques, and new methodologies. In this book, Dr. Chris Todman—one of the world's leading data warehouse consultants—delivers the first start-to- finish methodology for defining, designing, and implementing CRM- focused data warehouses.

For more information on related topics, visit the following channels:

• DW Design, Methodology
• Query & Reporting
• DW Basics