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Handbook of Customer Relationship Management (CRM): The Definitive Guide to Winning, Managing and Developing Key Account Business


The definitive guide to strengthening your relationships with your most important customers! Hands-on best practices for winning, managing, building, and retaining key customer business. Real-world case studies: Procter & Gamble, Xerox, Scheider Group, and more. Includes working templates, plus a complete customer development plan on disk! Customer Relationship Management (CRM) is a breakthrough: it integrates all supplier functions, making it possible for companies to clarify their priorities and manage their supply chains with a stronger customer focus than ever before.

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