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Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management

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Strategies for leveraging information technologies to improve customer relationships. With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services.

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