DEC 31, 1969

Web Seminars

Turning the IoT into opportunities
January 31, 2017

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management


CD-ROM contains the actual models that are described in the book, providing examples of the most commonly asked data mining questions regarding marketing, sales, and customer support applications. Complete working code written in SAS, the most popular mining modeling language, is also provided. Readers can use the CD-ROM to directly implement the models for business use- -resulting in better campaigns, improved customer service, and increased profits.

Click here to buy this book

Please note you must now log in with your email address and password.