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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

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CD-ROM contains the actual models that are described in the book, providing examples of the most commonly asked data mining questions regarding marketing, sales, and customer support applications. Complete working code written in SAS, the most popular mining modeling language, is also provided. Readers can use the CD-ROM to directly implement the models for business use- -resulting in better campaigns, improved customer service, and increased profits.

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