Interwoven into this three-part--where we've been, where we're going, and how we get there--business strategy are innumerable examples of the authors' software system; along the way, they interview clients and Web business owners who add some value and insight into the commercial. Covered, first, are the 10 lessons learned, from "zapping is the way of the Web" to a "yes, you can" cheerleading statement. Part 2 deals with rules, most of which lead to Peppers and Rogers' one-to-one marketing philosophy--the ultimate customization of all business. After that? A pretty simplistic strategy, including defining the vision and measuring effectiveness.