As a new generation of business professionals embraces a new generation of technology, the line between people and their tools begins to blur. This shift comes as organizations become flatter and leaner and roles, context and responsibilities become intertwined. These changes have introduced faster and easier ways to bring information to users, in a context that makes it quicker to collaborate, assess and act. Today we see this in the prominent buying patterns for business intelligence and analytics software and an increased focus on the user experience. Almost two-thirds (63%) of participants in our benchmark research on next-generation business intelligence say that usability is the top purchase consideration for business intelligence software. In fact, usability is the driving factor in evaluating and selecting technology across all application and technology areas, according to our benchmark research.
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