Ventana Research
SEP 3, 2013 11:14pm ET

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The Personas that Matter Most in Business Analytics

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As a new generation of business professionals embraces a new generation of technology, the line between people and their tools begins to blur. This shift comes as organizations become flatter and leaner and roles,  context and responsibilities become intertwined. These changes have introduced faster and easier ways to bring information to users, in a context that makes it quicker to collaborate, assess and act. Today we see this in the prominent buying patterns for business intelligence and analytics software and an increased focus on the user experience. Almost two-thirds (63%) of participants in our benchmark research on next-generation business intelligence say that usability is the top purchase consideration for business intelligence software. In fact, usability is the driving factor in evaluating and selecting technology across all application and technology areas, according to our benchmark research.

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Comments (5)
Wow. Data scientist persona = "data geek"? Way to alienate one of your core user groups. Not cool.
Posted by Susan M | Wednesday, September 04 2013 at 4:17PM ET
Susan M, I did not mean to offend you or anyone for that matter. Actually, the title of data geek is being used today with positive connotations and even as a badge of honor (as is data scientist). If you search the term, you'll see what I mean. I like the definition I found in the urban dictionary- "a geek is someone you pick on in high school and then end up working for as an adult". Tony
Posted by Tony C | Wednesday, September 04 2013 at 6:45PM ET
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