Ventana Research
AUG 4, 2014 5:00am ET

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The Next Generation of Predictive Analytics

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Our benchmark research consistently shows that business analytics is the most significant technology trend in business today and acquiring effective predictive analytics is organizations’ top priority for analytics. It enables them to look forward rather than backward and, participate organizations reported, leads to competitive advantage and operational efficiencies.

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Comments (2)
The article outlines one important thing about being collaborative about predictive data. It isn't a lot about merely gathering data and predicting, but estimating the possible security threats ( like these - http://bit.ly/1qvnyrK), customer reaction/ trend and training our enterprise nose for where the potential for adding services might be
Posted by Eamon W | Saturday, August 09 2014 at 1:08PM ET
Great post. Using predictive analytics as a means of achieving Improved customer experience was one of the two primary goals for big data initiatives according to a recent IDG SAS poll. Interestingly, those with IT-related titles place a significantly higher priority on improved customer service (44%) than do those with business-related titles (28%).

Peter Fretty

Posted by Peter F | Friday, August 15 2014 at 2:36PM ET
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