Ventana Research
FEB 12, 2014 10:50am ET

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The Business Technology Challenge of 2014: Information Optimization


Our recently released benchmark research on information optimization shows that 97 percent of organizations find it important or very important to make information available to the business and customers, yet only 25 percent are satisfied with the technology they use to provide that access. This wide gap between importance and satisfaction reflects the complexity of preparing and presenting information in a world where users need to access many forms of data that exist across distributed systems.

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Comments (1)
The data integration piece can be the biggest challenge as when the users choose what data they want, it is typically not in the same system.

Example: Different ERPs in the same business unit due to past acquisitions, often decades old. Also there is a great deal of data external to all ERPs such as market data, potential prospect data (Potential customers, not ones already in the CRMs) etc

Linking this data together ACCURATELY is a huge challenge. I think IBM (Infosphere and SAS ( have done a decent job of this in the ERP space. The only product our sales/marketing has found that does a decent job in the external space is Data Ladder( which the marketing analysts use themselves without IT which is great for us since external data changes all of the team and defined ETLs don't really work as too much changes.

Ventana did some good research on this topic, particularly on the product side.

Posted by Jon B | Thursday, February 27 2014 at 10:03AM ET
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