Ventana Research
JUL 23, 2012 9:11am ET

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Hot Applications in Sales Performance Management

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Ventana has just released our 2012 Value Index for Sales Performance Management (SPM), in which we evaluate the competency and maturity of vendors and products. Our firm has been researching this software category for many years, and our latest benchmark research in sales performance management found many areas for improvement among sales applications in a field where many sales organizations still use outdated or insufficient applications to manage revenue generation and customer relationships.

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Are you actively evaluating master data management technologies and their ability to scale and support emerging trends around big data, social and mobile?

Yes 61%
No 23%
Don't Know 9%
Not Applicable 6%

 

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