It is clear that social media will change everything. Unquestionably, it will continue to impact to industry analysts, both overall and in my area of focus, business technology. Here I’ve already seen the effect of new channels that deliver insight, research and advice -- continuously and in small bits. I myself have been engaging in social media for many years both personally and professionally and across many mainstream brands. In 2009, the firm I lead integrated social media into its communication efforts providing research insights, blogs, education and collaboration opportunities through Twitter, LinkedIn, Facebook and Business Week – Business Exchange.
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