The Forrester Muse
MAY 28, 2014 5:00am ET

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Shortlisting Business Intelligence Vendors

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BI is no longer a nice-to-have back-office application that counts widgets it is now used as a key competitive differentiator by all leading organizations. For decades, most of the BI business cases were based on intangible benefits, but these days are over today 41% of professionals, with knowledge of their firm's business case, base their business case on tangible benefits, like an increased margin or profitability. As a result, BI is front and center of most enterprise agendas, with North American data and analytics technology decision-makers who know their firm's technology budget telling Forrester in 2014 that 15% of their technology management budget will go toward BI-related purchases, initiatives, and projects.

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Comments (2)
Most of the BI vendors that have been around more than ten years have products that have stagnated. They may have once focused on pretty charts and pictures, but BI has moved on from that.

Thanks to various cases over the years (Enron, et al) the decisions that were supported by Business Intelligence are no longer made by one or two people, but by teams. This means that COLLABORATION must be a key component of a 21st Century Business Intelligence tool.

The older (and some of the newer) vendors have missed this point completely. I know of only one BI vendor that does this properly.

Posted by Ian N | Wednesday, May 28 2014 at 9:28PM ET
I buy into the idea that BI is driven by collaboration. This is a technical leadership and team selection process more than it is a technology-solution question. If your team structure and reporting to management relationship is dysfunctional, no amount of tech can fix the problem. Think of the analytic team collaborating to NOT tell management something contrary to their preconceived notion. You will produce the wrong answer in a nicely packaged and internally consistent format. Nice.
Posted by Andrew B | Thursday, May 29 2014 at 11:36AM ET
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