Ventana Research
DEC 6, 2012 10:58am ET

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Searching for Value in Big Data’s V’s

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Big data has been the big news in 2012 and probably will be in 2013, too. The Harvard Business Review talks about it as The Management Revolution. The Wall Street Journal says Meet the New Boss: Big Data, and Big Data is on the Rise, Bringing Big Questions.

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Comments (1)
Great to see the industry (including other analysts) finally adopting the "3Vs" of Big Data that Gartner first introduced over 12 years ago. Here's a link to that piece: http://goo.gl/wH3qG. Gartner's definition of Big Data also includes the value-side of the equation Mark rightly speaks of, specifically its use in "enhanced decision making, insights and optimization." And note that while Big Data may not be the biggest IT priority, it has been the #1 search term on Gartner.com for much of the year. --Doug Laney, VP Research, Gartner, @doug_laney
Posted by Douglas L | Thursday, December 06 2012 at 1:51PM ET
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