The Forrester Muse
MAY 28, 2014 4:25pm ET

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Reset On Big Data or Miss The Big Change

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Big data is undergoing big change, but most companies are missing it or just grasping at the edges. My colleague Fatemeh Khatibloo and I have just completed an exhaustive study of the big data phenomenon. We found a familiar pattern: business confusion in the face of stern warnings about the dangers of big data and vendor-sponsored papers extolling its benefits. Here’s what we found hidden beneath the buzz:

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Comments (1)
This is really BI Maturity and a trough of Big Data disenchantment - with the 3C's providing some insightful direction and assessment parameters (nice!).

Analytics culture and the ability to change course, decisions, aka "start doing something" or "stop doing something" based on firm analytic guardrails or directional. repeatable predictive and prescriptive analytics is a big cultural change that threatens many executives - and executives should remain skeptical because "C"competancy, as it is applied currently, is subjective. Thank you for your thoughts. I look frward to follow-up pieces. -mrhoffman, Customer Worthy

Posted by Michael R H | Thursday, May 29 2014 at 9:23AM ET
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