JAN 30, 2012 12:57pm ET

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A couple of weekend observations have just reminded me how vastly digestible my life is becoming to merchants (and surely to society's overseers as well).

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Comments (2)
The "generational tolerance" that evolves is what makes things like this scary. Companies push the edge a little, then draw back but not all the way to the baseline. You can see it in Facebook's ever-degrading privacy practices, as they push way out, then draw back almost but not quite to where they were before.

The only control over it is privacy laws that control either what can be collected, or what can be shared across organizations. These are non-existent in the US and unlikely to change. About the only thing you can do is use cash in stores...

Posted by heywood j | Monday, January 30 2012 at 2:39PM ET
An interesting article reflecting the potential business value side of what your colleague Steve Miller points to in his discussions of 'What is a Data Scientist'? As organizations gather more information that is more focused, more targeted services can be delivered thus giving consumers more value. As the previous comment makes clear, there should be well-reasoned regulations to prevent the perverse use of this specific knowledge.

It will be an interesting day when your significant other goes to the store (online), and enters your name so the computer can give expert advice - based on your preferences - in order to get you the perfect gift. Oh, wait. . . Jeff Bezos and Amazon do that now . . .

Posted by Gary B | Sunday, February 05 2012 at 8:06AM ET
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