NOV 24, 2009 2:39am ET

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Not All Mobile BI Applications Are Created Equal

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I get many questions about the usage, pervasiveness, and adaption of mobile BI applications. What's a mobile BI application? Beyond a simple delivery of alerts, URLs or actual reports via email - functionality that has existed for years - here are a few newer approaches to deliver BI on a mobile device:

  1. The no brainer. In theory any mobile device equipped with a browser can access web based, thin client, HTML only BI applications. Yes, these BI apps will be mostly static, not interactive reports and dashboards. Navigation (scrolling, zooming, etc) will be quite awkward. But, this approach indeed requires no additional effort to deploy. 
  2. Customization. The next step up is to render each (or all) reports and dashboards to a format suitable to any mobile device in terms of screen size, usage of screen real estate, and mobile device specific navigation instrumentation. A variation of this approach is to create device specific navigation controls (thumb wheel or thumb button for Blackberries, up/down/left/right arrows for Palms, gestural manipulation for iPhone, etc). This obviously requires more development effort, but still no additional software. 
  3. Mobile BI server.This approach requires specialized software provided by a mobile or BI software vendor. The Mobile server can be setup to automatically render specified (or all) reports in a mobile device format. Basically, it's the same approach as in step 2, but the work and the effort now lies on the shoulders of a server, not a programmer. 
  4. Mobile device client app. This is obviously the most advanced approach which allows full interactivity with BI content, optimized for a particular mobile device. Furthermore, this approach can allow for periodic, background syncrhonization and caching of BI data, which can then be viewed and analyzed even offline (airplanes without wi-fi, for example). 

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Comments (4)
How does Tableau Public match up against these criteria?
Posted by Karel S | Wednesday, November 25 2009 at 1:15PM ET
Another interesting product I've seen recently is PushBI from Extended Results. They focus on the KPI view of BI and provide mobile clients for Windows Smartphones, Blackberries and iPhones. The same KPI feed can also be consumed by their desktop gadget providing both workplace and mobile monitoring of KPIs.
Posted by Ian M | Wednesday, November 25 2009 at 1:26PM ET
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