AUG 24, 2010 10:53pm ET

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Midmarket BI and Data Warehousing


Of all the underreported areas across categories of information management, most lie in the small to midmarket. That's because, in a lot of ways, it’s easier for people like me to know what’s going on at Pfizer or Coca Cola or a big insurance company than what’s happening downstream, where the greater overall market lies. There is prestige in big programs with lots of visible people and titles across the Fortune 500 and many interesting stories are documented there.

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Comments (4)
I work with BI in a mid-sized retailing company and agree that it is hard to know where we stand compared to others. Also, Lyndsay and you got a good point that the data management side is not fully developed and the organisation does not understand the data moving and integration parts that need to be done to make it work really good.

The reality for a smaller company is that we cannot have 5-20 people just working with BI and therefore the solutions become more ad-hoc and things that data-cleansing, information management etc dont get the attention they might deserve.

On the other hand, due to the smaller budget and due to the fact that we look for real value for the business and not for complete data warehousing solutions - we might very well get faster to the point and actually deliver value to the business instead of spending years to build a data warehouse monster that noone wants when it is finished.

No matter what I am really lookign forward to get information about the survey once it is done.

Kind regards and thanks for a great information channel.

Posted by peter a | Thursday, August 26 2010 at 2:19AM ET
Jim, Right on point. Most vendors targeting mid-market BI focus on showing cool dashboards with all the bells and whistles a user could need to make insightful decisions. However, mid-market companies have the same challenges as large companies with data quality and integration. But in the mid-market BI decisions are more likely to be driven by the business side without IT looking over their shoulder to say "that's great but how are we going to get the data and be sure it is accurate and consistent?". I'm all for BI being about meeting business requirements but everyone has to be cognizant that the old adage "garbage in, garbage out" is a major issue in mid-market BI. See my blog entry on BI deployment options. Dave Kasabian
Posted by Dave K | Thursday, September 02 2010 at 9:05AM ET
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