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MAR 16, 2010 10:48pm ET

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"Metadata, Is That What It's Called?"

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As much as I love what I do, I'm equally grateful to be away from the job, so I can deflate the overloaded world of data and return to my friends and pedestrian pursuits.

When I'm not out doing anything active, I admit to watching too much TV for distraction's sake, mostly sports and old movies. So forgive this bit of fluff amid things more serious.

I tune into very little network fare, though a co-worker of mine is into the Fox show "24" and always reminding me to watch. The show is overwrought with improbable action and full of cobwebs from my limited history of viewing. I think it's about done with its run.

But I admit to liking the premise of condensing a season series into a single day's timeframe, kind of like a novella or an old Hollywood serial, or, forgive me, something like an operational snapshot. The best novelists are masters at the same art of short time-span condensation, something that many of us secretly or overly aspire to. Many of the best data people also think visually about time compression.

On that front, "24" is mostly a tension builder full of unexpected turns (and explosions) but its producers are obviously geeks in their own right who test technologies and terms to the edge of believability. Last night's episode was full of uniquely capable surveillance drones over New York City.

"24" also employs the most brazen sponsored plugs and product placement I've ever seen. "The terrorists are trying to penetrate our Cisco firewall," was among some memorable dialogue from a season past, along with the Apple laptops ubiquitous to the set. Needless to say, the firewall held and the laptops carried on.

As I happened to tune in, last night's tech spin was even campier for being unbranded. In this episode, a caricature of a homespun and sweaty southern parole officer with nary a tech credential threatened that he could discover a national security breach through a word he'd only just heard of.

"Metadata, is that what it's called?" he drawled. "That allows you to trace the exact source of any service outage." His understanding sent shockwaves through the implicated gun-toting feds.

I laughed and then paused, for metadata is a word I regularly listen for and cite as a bellwether as data becomes more condensed, collated and understandable. I've bought into the idea of a metadata editor as a likely job skill. I've even started my own campy habit of putting in a plug by ringing a bell sound whenever the word is uttered on the DM Radio shows I co-host with Eric Kavanagh.

I may be closer to the reality of metadata management than a network TV show, but, if they're pinging the term, maybe the time horizon isn't as long as I feared. I'd still doubt that a quarter of the people in the workforce know what metadata is or why it's important.

But if it gets some kid to Google search metadata, all the better.

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Comments (3)
As a confirmed "metadata lover" (believing myself to be a self-styled database / application architect), I am nonplussed.

If you, gentle reader, are working in some frame of USA-related employment, you have a "Social Security Number" or an "alien registration number" (I think that's what it's called). But just because I already know that small piece of metadata fact, I am not able to hack into anything related to you. I must know its actual value, and be able to know the whereabouts of a system that would be useful to hack (relative to you) given that value. Are you rich enuf to make a Fort Knox vault breach feasible? I doubt it.

Thus, any semblance of knowing "metadata" should not shake anyone in their shoes, IMCO.

But, I have not watched "24" ... ever. I prefer the realm of CBS' Numbers show on Fridays, where they intersperse the realm of REAL NUMBER THEORIES with speed of actual use (impossible to do what they do in that short of a timespan, it seems to me) ... am mostly impressed with their ability to explain stuff in English. I would hope that crime-stopping organizations really can do that stuff, at least, some of the time.

My 2 cents. Happy St. Patrick's Day!

SM

Posted by Suzanne M | Wednesday, March 17 2010 at 2:33PM ET
Even though I am a fan of the 'Metador', I have to go with Suzanne on this one. Numbers and the english explanations over the bombings and runaway clock. LOL.
Posted by KJ L | Wednesday, March 17 2010 at 5:04PM ET
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Blog Archive for Jim Ericson

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