The Forrester Muse
OCT 26, 2012 1:53pm ET

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MDM: It’s Not about One Version of the Truth

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The number one reason I hear from IT organizations of why they want to embark on MDM is for consolidation or integration of systems. Then, the first question I get: how do they get buy in from the business to pay for it?  

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Comments (19)
Good to hear from someone else that hasn't bought in to the 'single source of truth' mantra!
Posted by Jim H | Tuesday, October 30 2012 at 1:53PM ET
I'll back you up on this, Michele. Have visited companies who want to have 'multiple versions of the truth' - their words, not mine. An example might be a customer marketing list vs a customer accounting system. Both are customer lists, but there are different rules for what a customer is for these two organizations. They are governed by different standards and even by different laws.
Posted by Steve S | Tuesday, October 30 2012 at 2:03PM ET
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Are you actively evaluating master data management technologies and their ability to scale and support emerging trends around big data, social and mobile?

Yes 61%
No 23%
Don't Know 9%
Not Applicable 6%

 

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