The Forrester Muse
JUN 5, 2014 5:00am ET

Related Links

Data Acceleration: A Technology Architecture for High Speed Insights
September 12, 2014
How Banks Are Using Big Data to Set Deposit Rates
September 8, 2014
Using Big Data To Help Seniors Live Well
September 3, 2014

Web Seminars

Why Data Virtualization Can Save the Data Warehouse
September 17, 2014
Essential Guide to Using Data Virtualization for Big Data Analytics
September 24, 2014

MDM: Highly Recommended, Still Misunderstood


Master data management is a hot topic. And, this is at times surprising to me because the noise of big data is deafening. Big data is certainly sexier. MDM is like mom nagging to clean up the room - necessary, but a total buzz kill.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Filed under:


Comments (7)
Steven: How I wish everyone was at your evolved state - strategy before tool. Thus the point. The fact that MDM is first identified as a gap and positioned in a reference architecture almost surely sets up MDM to be a technology decision vs a strategic decision. It begs the question, are you implementing an MDM tool to solve the IT problem, or are you doing it to solve the business need? Can't get to ROI from the bottom up.
Posted by michele g | Thursday, June 05 2014 at 12:30PM ET
The business case for MDM is a chicken and egg problem. As you pointed out the ROI is ambiguous, but then without ROI you cannot get approvals for strategy execution. Couple of possible options to address that issue (in absence of an executive sponsor who is sold to managing data right way) - try to align with existing business operational dashboard and identify a few metrics where the needle can be moved a little - try to align as foundational aspect to other enterprise wide business initiatives
Posted by Arindam S | Wednesday, June 11 2014 at 4:48PM ET
Add Your Comments:
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
Please note you must now log in with your email address and password.