The Forrester Muse
JUN 5, 2014 5:00am ET

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MDM: Highly Recommended, Still Misunderstood

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Master data management is a hot topic. And, this is at times surprising to me because the noise of big data is deafening. Big data is certainly sexier. MDM is like mom nagging to clean up the room - necessary, but a total buzz kill.

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Comments (7)
Steven: How I wish everyone was at your evolved state - strategy before tool. Thus the point. The fact that MDM is first identified as a gap and positioned in a reference architecture almost surely sets up MDM to be a technology decision vs a strategic decision. It begs the question, are you implementing an MDM tool to solve the IT problem, or are you doing it to solve the business need? Can't get to ROI from the bottom up.
Posted by michele g | Thursday, June 05 2014 at 12:30PM ET
The business case for MDM is a chicken and egg problem. As you pointed out the ROI is ambiguous, but then without ROI you cannot get approvals for strategy execution. Couple of possible options to address that issue (in absence of an executive sponsor who is sold to managing data right way) - try to align with existing business operational dashboard and identify a few metrics where the needle can be moved a little - try to align as foundational aspect to other enterprise wide business initiatives
Posted by Arindam S | Wednesday, June 11 2014 at 4:48PM ET
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