The Forrester Muse
JUN 5, 2014 5:00am ET

Related Links

Big Data is More Than Just Hype
September 18, 2014
Big Data Gets Bigger Footprint in Insurance
September 16, 2014
Data Acceleration: A Technology Architecture for High Speed Insights
September 12, 2014

Web Seminars

Why Data Virtualization Can Save the Data Warehouse
Available On Demand
Essential Guide to Using Data Virtualization for Big Data Analytics
September 24, 2014

MDM: Highly Recommended, Still Misunderstood


Master data management is a hot topic. And, this is at times surprising to me because the noise of big data is deafening. Big data is certainly sexier. MDM is like mom nagging to clean up the room - necessary, but a total buzz kill.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Filed under:


Comments (7)
Ah, so you are using the acronym MDM to specifically mean software from a vendor - that was not clear at the outset of this article. MDM to us is a strategy, a part of which is software to perform some of the capabilities. Ambiguity of ROI is the hurdle for the entire strategy - not just the tool.
Posted by Steven B | Thursday, June 05 2014 at 7:54AM ET
Recommend also reading...including two comments: "The Misunderstanding of Master Data Management" @
Posted by Peter P | Thursday, June 05 2014 at 11:34AM ET
Steven: How I wish everyone was at your evolved state - strategy before tool. Thus the point. The fact that MDM is first identified as a gap and positioned in a reference architecture almost surely sets up MDM to be a technology decision vs a strategic decision. It begs the question, are you implementing an MDM tool to solve the IT problem, or are you doing it to solve the business need? Can't get to ROI from the bottom up.
Posted by michele g | Thursday, June 05 2014 at 12:30PM ET
The business case for MDM is a chicken and egg problem. As you pointed out the ROI is ambiguous, but then without ROI you cannot get approvals for strategy execution. Couple of possible options to address that issue (in absence of an executive sponsor who is sold to managing data right way) - try to align with existing business operational dashboard and identify a few metrics where the needle can be moved a little - try to align as foundational aspect to other enterprise wide business initiatives
Posted by Arindam S | Wednesday, June 11 2014 at 4:48PM ET
Really disappointed with this article. To the casual reader not deeply versed in Information and Data Management practice, it would clearly come across that "MDM" means - and ONLY means - "MDM Software System." This core mistake is still being made by so many companies and people.

That's ambiguous at best, disingenuous at worst. Master Data Management is a mindset, a culture, an approach, a process - how you execute that agenda may, or may not be supported by a specific MDM system.

Perhaps Forrester's perspective is being skewed by their relationship with the major product vendors who subscribe to be included in the Wave analysis? (or is that just too cynical a view?!)

Regardless, context is everything, and this article does nothing to set it. Poorly framed pieces like this let the readership down - and ultimately contribute to giving the whole Information Management sector a bad rep.

Must do better,

Posted by Alan D | Monday, June 16 2014 at 7:37PM ET
Any ideas on how to show ROI? or is ROI always ambigous?
Posted by Richard B | Thursday, June 26 2014 at 5:37PM ET
Where is the "like" button, Alan D? You're comments are spot on that Master Data Management is a mindset, a culture an approach, a process...which is why it's a difficult solution to implement.

If it was "just" a software application that required only IT support, we'd see a higher success rate!

Posted by Mary Lynn E | Wednesday, July 23 2014 at 4:12PM ET
Add Your Comments:
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
Please note you must now log in with your email address and password.