The Forrester Muse
JUN 5, 2014 5:00am ET

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MDM: Highly Recommended, Still Misunderstood

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Master data management is a hot topic. And, this is at times surprising to me because the noise of big data is deafening. Big data is certainly sexier. MDM is like mom nagging to clean up the room - necessary, but a total buzz kill.

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Comments (7)
Ah, so you are using the acronym MDM to specifically mean software from a vendor - that was not clear at the outset of this article. MDM to us is a strategy, a part of which is software to perform some of the capabilities. Ambiguity of ROI is the hurdle for the entire strategy - not just the tool.
Posted by Steven B | Thursday, June 05 2014 at 7:54AM ET
Recommend also reading...including two comments: "The Misunderstanding of Master Data Management" @ http://bit.ly/1pTT0jR
Posted by Peter P | Thursday, June 05 2014 at 11:34AM ET
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