APR 9, 2010 5:06am ET

Related Links

Microsoft CEO Nadella Unveils Data-Analysis Tools for Companies
April 17, 2014
Gartner: CEOs Focus on Tech-Related Business Growth in 2014
April 17, 2014
Analytics: Needing to Know or Wanting to Know?
April 9, 2014

Web Seminars

April 29: Create a data protection strategy with open, software-defined storage
April 29, 2014
New Best Practices To Manage Customer Information
May 7, 2014
May 13: Cost-effective, scale-out backup in 1 solution
May 13, 2014

Marketing Analytics Measures Effectiveness of Investments for Market and Business Objectives

Print
Reprints
Email

The necessity of marketing was proven long ago, but the ability to measure its contributions to specific objectives has eluded organizations. The recent economic environment has placed extreme pressure on marketers to evaluate the performance of investments in a range of brand, category and demand-generation processes to ensure that marketing budgets are spent wisely. In recent years, marketing departments have tended to view its spend in terms of cost avoidance and cost reduction; now, as conditions improve, they can become more confident in strategic and tactical investments to further organizational objectives. New approaches and tools can simplify marketing processes, both internal and external, to deliver results on those objectives in timely fashion.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to information-management.com including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Filed under:

Advertisement

Comments (2)
"This focus on analytics might seem obvious but alludes most marketing organizations... " should read ELUDES
Posted by Javier V | Thursday, June 03 2010 at 6:59PM ET
Hey There. I found your blog using bing. This is a really well written article. I'll make sure to bookmark it and come back to read more of your useful info. Thanks for the post. I'll certainly comeback.

Wii accessories

Posted by wardell77925 w | Wednesday, March 30 2011 at 1:55AM ET
Add Your Comments:
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.

Are you actively evaluating master data management technologies and their ability to scale and support emerging trends around big data, social and mobile?

Yes 61%
No 23%
Don't Know 9%
Not Applicable 6%

 

Twitter
Facebook
LinkedIn
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
FOLLOW US
Please note you must now log in with your email address and password.