At its Business Analytics and Optimization (BAO) analyst summit in Washington, D.C., IBM provided direction on the state of its software and services in this category of business technology. This annual event goes back to 2005 when IBM started making BAO-related software acquisitions in earnest. I have written before about IBM’s focus on analytics and optimization (See: “IBM Fuses New Generation of Analytics for Deeper Business Optimization”), but I want to point out the company’s focus is not just on software but also on services, hardware and larger efforts. At the executive level IBM has communicated to investors and shareholders four strategic areas of focus: Business Analytics, Smarter Planet, Cloud Computing and Growth Markets. IBM sees itself as leading the business analytics market with unified services, software, hardware and a platform for them.
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