JUN 16, 2010 4:16am ET

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BI Megavendors Continue To Round Out Their BI Portfolios - IBM Acquires Coremetrics

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IBM announced its intentions to acquire Coremetrics, a leading Web analytics vendor, as BI megavendors continue to round out their BI portfolios (the other leading vendor in the space, Omniture, was recently picked up by Adobe). Good move, IBM. Web analytics can't really continue to exist in a silo. In order to get truly complete 360-degree view of customers, prospects and products, one needs to combine Web analytics data with ERP, CRM, HR, Financials and other transactional and analytical data sets. Currently, there are no off-the-shelf solutions that do that - it's pretty much the realm of customized offerings and systems integration. If IBM can indeed plug Web analytics into its data integration, data warehouse and BI products and solutions, it'd be quite a differentiated offering. Other large BI vendors, like Microsoft, Oracle and SAP will probably pick up one of the remaining Web analytics vendors Nedstat, Unica and Webtrends sometime soon.

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Comments (1)
SAP already have tight integration between SAP NetWeaver BW and a Web Analytics application, Tealeaf is a spin off company that formed out of SAPLabs.

http://www.tealeaf.com

I've used it at several customers and found it to be very good at providing insight into SAP portal installations and web sites from other vendors.

Tony Harper BI Capability Lead Bluefin Solutions | 2 Kew Bridge Road, Brentford, TW8 0JF, UK Tony.Harper@bluefinsolutions.com www.bluefinsolutions.com

Posted by Tony H | Friday, June 18 2010 at 11:40AM ET
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