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IBM Fuses New Generation of Analytics for Deeper Business Optimization

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IBM general manager of analytics and performance management Rob Ashe keynoted and provided deeper focus on the advancing set of technology and solutions for business at IBM Information on Demand conference. This builds on a larger agenda of IBM on information led business efforts (See: “IBM Doubles Down Again on Information Agenda at Annual Conference”) and significant news building on the recent dedicated IBM Cognos conference in May (See: “IBM and Cognos Software – Advancement but No News at Forum”). Of course the IBM recent acquisition of predictive analytics provider SPSS (See: “IBM Boldly Elevates Analytics with Acquisition of SPSS”) expands the BI and Performance Management portfolio significantly. Rob spoke to advance the need to predict and act, and need for real time and fact driven efforts for optimizing a range of business and process efforts. Rob is not new to this business and technology discussion as his 25 plus year experience in this specific industry provides him the ability to have a much deeper discussion than most in the industry and IBM who needed depth to provide confidence and trust in their efforts. IBM Cognos has brought IBM into new opportunities in the market with a unified platform, tools and suite of applications that compliments and extends value of their information agenda to a business one where it was not possible before.

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